cash for real estate

Real Estate Investing Marketing

“We buy homes for cash” – Everyone has seen those small signs around neighborhoods. There’s a reason why there are so many: It’s because they work. Direct mail works, too.

But what if you want to let people know that you are a real estate investor and you’d like to buy an inexpensive home for cash? What should you do? Will your small “we buy homes for cash” sign be seen beside all the others?

Here are 2 secrets that you need to know in order to successfully market your real estate business:

REAL ESTATE INVESTING MARKETING SECRET #1: Be different!
When there are a dozen of those “we buy homes for cash” signs on the street corner, it’s hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you’re setting yourself apart. You’re being different. When you do that, you’re likely to be heard above the noise. It’s not that your message is any different, it’s just that you’re reaching your target market in a way that no one else is.

How else can you be successful in this way? If no one else is doing postcards, do a postcard. If no one else is hiring a clown to go door to door to hand out flyers, do that. Do whatever it takes to look different from your competitors.

REAL ESTATE INVESTING MARKETING SECRET #2: WIIFM?
When you are marketing your business to people, remember to always keep coming back to the fundamental acronym: WIIFM. That means “What’s in it for me?” and the “me” in this acronym is your audience. Don’t go to a homeowner who is down on his or her luck and say “I’d like to earn an income by selling your home to someone else. That’s focused on you! Instead, say “I’d like to help you get back on your financial feet.” Notice the difference?

It works the same for everyone else, too. When you approach a bank, remember that their primary concern is trying to recapture as much of that money as possible. Going through a foreclosure for them is extremely expensive so you can point out to them that you can make it cheaper by taking a property off their hands.

Remember these two important secrets and you’ll never miss out on potential business again!

Want to find out more about Real Estate, then visit Nancy Geils’s site on how to choose the best Real Estate for your needs.

categories: real estate investing, cash for real estate, business lines of credit, getting money, real estate, reos

cash for real estate

Now More Than Ever, Real Estate Investors Need Cash

There’s a challenge in the real estate investment industry. There are many opportunities for real estate investors to buy inexpensive properties and fix them up and exit profitably… but they need something vital to make it happen. They need cash.

Real estate investing is a capital-intensive business because it requires tens of thousands of dollars up front in order to get started. You need to put some money down on the property, you need to fund repairs, you have carrying costs. Once you’ve covered all of those, you can sell the property (or rent it) and make a lot of money but it needs to have the cash up-front first.

Many brand new real estate investors make the mistake of using their own money to fund the deal. They use credit cards and they borrow against their mortgage. Unfortunately, those tactics have limitations:

* Credit cards have high interest rates and if a deal goes bad (and sometimes they do), the real estate investor may have a high amount of money to pay down on his or her credit card with exorbitant interest to pay, too. This can damage credit ratings!

* Borrowing against the mortgage is another way that real estate investors pay for their deals. Although the interest rate is lower, there is still substantial personal risk should the deal ever go south. The borrower could end up with their home repossessed.

Worries about Credit rating, high interest rates, and even the threat of eviction are all challenging problems that face the real estate investor using their own money.

But there are other options. Real estate investors need to apply the principle of “OPM” – “other peoples’ money” – in order to invest successfully. When they do that, they put other people’s money to work for them and they can get better rates of interest and they reduce their personal risk.

There are several ways to get access to other people’s money:

1. The real estate investor can contact his or her family or friends and ask them to invest. Sometimes this is a good idea, especially if the real estate investor has a successful track record and the know people with money. However, this can be risky because they could lose their friends or family should a deal ever bust.

2. The real estate investor can go to a lender – like a lending institution. A leng institution might lend them money or they might not, depending on the investor’s credit rating and how much risk the lending institution is willing to take on.

3. The real estate investor can find a group of investors – both individuals and corporations – who are willing to invest. This takes more leg work on the investor’s part but it can release a great deal of money to the real estate investor to invest. And there are many investors out there!

For more information go to www.realestateinvestingnewsletter.com
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cash for real estate

Did you Get A Business Line of Credit?

If you are someone who has been considering becoming a real estate investor should consider applying for a business line of credit. You may have been thinking about entering the real estate investment market and profiting from buying and selling houses. You may have been considering buying a house to renovate and then sell it on for a profit. For any of these ventures, cash flow can be very important, and getting a business line of credit can be the perfect solution.

Business lines of credit are a valuable tool for businesses and companies all over the world. Most businesses will at some stage need extra money to upgrade decor or to purchase new tools. Having a line of credit in place can be the perfect cash flow solution; enabling companies to draw out and use the money whenever and wherever they want.

Business lines of credit are provided by banks and financial institutions to both small and large businesses. It can be in varying amounts, and is often given in the form of either an overdraft or as cash credit. Once a business line of credit is in place; the extra cash flow is available as and when needed by the business. Money up to the agreed credit limit can be drawn out whenever it is required which can be a great advantage to a company. Cash flow is often vital to businesses and the lack of it can therefore be detrimental. Knowing that money is at hand is a great advantage, and with a business line of credit, the money is definitely at hand. Interest is only charged for the amount that has been drawn out, which is a great benefit compared to a traditional business loan. With a typical loan, interest is often charged on the entire borrowed amount regardless of whether you have used it or not.

For people interested in renovating and flipping homes on the market; business lines of credit are proving to be a very important tool. The cash flow needed to refurbish and decorate a property is provided by the business line of credit, meaning that investors no longer need to put in their own money in the venture. Using the banks money to revamp a house has opened doors for real estate investors who would otherwise not have been able to afford the refurbishment. After flipping the house on the real estate market, the money can then be repaid to the financial institution and a profit from the sale can enable further investing. Business lines of credit are enabling people worldwide to realise their dreams of real estate investment.

Having cash flow in any business is vital, and business lines of credit do just the trick. With no minimum or maximum term, a business line of credit is always at hand to help out. Paying interest on only the outstanding balance is an added benefit that lets you know that money is there without having to pay an extortionate amount when not using it.

Go to: www.CashForRealEstate.com
for more information on Business Lines of Credit.

Want to find out more about Cash for Real Estate, then visit Nancy Geils’s site on how to invest in real estate real estate investing for your needs.