Real Estate

Social Media has changed the face of marketing. Just as cold-calling and door-knocking were state of the art sales strategies for the 50s; Working By referral the strategy of the 90s; Social Media is the strategy for this generation. Social Media connects with your clientele the way they want to connect. Agents succeeding in this economic environment have figured out how to use these tools to their best advantage. Which tools are they using? How are they using them?

1)FaceBook:

Most FaceBook users have already discovered the fun of FaceBook to connect with friends. But business is just starting to catch on to how powerful a tool it is in getting your message out. The 1st step in using Facebook effectively is setting up your profile for business. This should include keywords that will help people who are searching for your specialty find you. The 2nd step is to begin connecting with friends using the search and advanced search features. Finally, by updating your status, posting links and notes and by leaving comments in the news feed, your message can be seen by your friends and by your friends friends too! FaceBook has the power to exponentially grow your sphere of influence!

2)Twitter:

Twitter is similar to FaceBook in its power to spread your message and to connect with others. It is less robust than FaceBook in features ” but thats exactly the point. Twitter has taken off like a rocket precisely because of its ease of use and limited scope. It delivers information in 140-character, bite-sized morsels ” what twitter calls micro-blogging.

3)Blog:

No doubt youve been hearing for quite some time how important it is to write a blog. If you havent been doing so, its probably because no one has told you why or what to say. The intent of a blog is to provide valuable information to your target audience and to educate them. The 1st step, then, is to decide whom your target audience is and what information they are interested in reading. (See our article: Draw Clients To You Like Magic) The 2nd step is to provide that information. Why? By educating your target audience and providing good information, you position yourself as an authority ” the go-to person when they need your services.

4)E-Zine Articles:

E-zine Articles isnt so much different than a blog. However, it gives you third person credibility ” like having an article published in the newspaper or a magazine. Why? E-zine Articles must sanction your article before allowing it to be published. And Google loves content that appears in E-Zine Articles. For search engine optimization, you MUST be in E-Zine Articles.

Thats it ” the 4 must have tools to put your marketing platform on steroids. And the best part? They are all FREE!

Visit to Social Media Strategiesand will immediately share one of the most powerful Facebook business techniques that will help you get 3 qualified home buyer leads in the next 48 hours, all without spending a dime to market your real estate business. Restore your cash flow todaylearn more.

Tags: Real Estate, real estate marketing, social media, social media strategies